Professional event planners, the Taylor Lynn Corporation (TLC), has reported a growth of 30% in its early Christmas party bookings this year, with clients looking to secure premium dates and venues by confirming their bookings by the end of June.
The increase in confirmed Christmas bookings, compared to June 2021, is part of a wider boost for TLC, as there has also been a significant number of their corporate clients hosting double the festivities this year. A pandemic postponed Christmas party in Spring/Summer, followed by a re-established annual event in December.
“In spite of the current economic challenges, our corporate clients are keen to make up for those missed Christmas parties of the pandemic years and reward teams for their commitment over a tough time. This has certainly prompted them to book Christmas events early in a bid to secure the best venue choices and peak dates.” says TLC’s CEO, Liz Taylor
Adding: “More than just reward though, corporate Christmas celebrations this year are being viewed as a valuable opportunity to enhance a company’s incentives for staff retention too. Something that is increasingly important in this climate of recruitment difficulty across many sectors. And so, by hosting the postponed festive event in the summer, and then a Christmas party later, they are not only delivering on their pandemic promises to staff, but also demonstrating a real investment in team reward and motivation.“
TLC has also recently expanded its operation to establish a permanent, full-time base in London, with Goldie Chadowitz appointed to co-ordinate sales and operations for the London office. The expansion, and a buoyant UK business events market, has contributed to TLC forecasting of over £3.75 million in corporate event sales in 2022-2023.
In speaking of other developments at her company, Liz Taylor said: “The last twelve months have been phenomenal for us, and it is continuing into 2023. Business development has been the key here. Post pandemic, I’ve recruited for a new team structure in Manchester to design and produce the events headed by Jess Randall. The addition of the London office is an exceptional new opportunity to develop TLC’s brand presence in the southeast.
“We have planned events in the region for over thirty years but expanding the company to offer a permanent base in London allows us to intensively focus on increasing business relationships. And it’s working, with £1 million in new corporate event business already confirmed.”
With its headquarters in Manchester, TLC has worked with the biggest brands, blue-chip giants, and SMEs to create business, conference and staff recognition events across the UK and Europe. These include the JCI Manchester, Women in Property, AIG, Manchester United, ITV, UEFA, Rothschild Bank, City Suites, and BGL. For details, visit www.tlc-ltd.co.uk